Coco Gauff Naked Smoothies:
MullenLowe Design Studio was invited to craft a dynamic visual identity for the partnership between tennis sensation
Coco Gauff and Naked Smoothies, merging athletic energy with the refreshing essence of natural fruits. At its core, the design system revolves around the simplicity and universality of the circle—a shape inspired by the tennis ball. This motif transforms into bold, colorful fruit compositions, reflecting the vitality of Naked Smoothies and Coco’s dynamic tennis playing style.
Role:
Motion Design
Design Team:
Cacá Barabás, Allie Hughes, Fabio Brigido, Joao Paz